2015 SWISS-CUSTOM Customizing & Tuning Show


Words and Photos: Frank Sander


The twelfth edition of the SWISS-MOTO Motorcycle, Scooter and Tuning Show broke all records. With more than 70,000 visitors, an upwards trend is evident in the motorcycle industry in Switzerland too. The SWISS-CUSTOM Customizing & Tuning Show which is integrated in SWISS-MOTO is now held in two halls, with various special shows taking place alongside customizers and accessory suppliers. Under the motto of Speed, the show team presented a range of dragsters and the world's fastest motorbike with pilot Rocky Robinson, plus Swiss speed junkie, Urs Erbacher, with his vehicles.

In addition to a special Café Racer show, the "Young Guns" crew from Switzerland presented a number of cool bikes, one of which was able to win the Classic Sportbike class in the Bike Show, having been brought to the show on a local commuter train for lack of a transporter, and carried up the main staircase to the Bike Show by five of the crew. The Bike Show, which was held in this framework for the third time and is organised by Frank Sander, also boasted a number of highlights.

In the run-up to the show, the top 60 bikes out of a total of more than 90 had been selected, and these bikes were put on display. The jury, comprising customizers from Germany and Switzerland, selected the "Milk Express" by Sandra Fröhlich from Mc. Sands Motoshop in top place. The bike builder, who built the bike herself, could scarcely believe her luck when she won her category. She then completely freaked out and did somersaults on the stage when it was announced that, as the winner of the "Best of Show" category, she was invited to the Custom Show Emirates in Abu Dhabi. SWISS-CUSTOM cooperates with this show in the desert state and, next year, the winner of the show in Abu Dhabi will present their bike in Switzerland. Spurred on by the successful cooperation with the Abu Dhabi team, those in charge of the SWISS-CUSTOM show in Zurich decided to select a second bike together with Nasser Taqi from the United Arab Emirates, so that it could be presented at the SWISS-CUSTOM stand in Abu Dhabi. Danny Schneider was chosen for this, and he will similarly be representing Switzerland in Abu Dhabi.

With the new show construction concept that is being implemented by Zaru and his team, the show has a very cool look, and exhibitors, who can book an all-in package, are given a stand in a wooden design which fits in with the saloon and the overall concept. In the saloon area with a stage and bars, the Fuel Girls from England put on a performance several times a day which, once again, delighted the visitors with acrobatics and a fire show. During the accompanying programme CCCP and the Bobber Garage built up a bike together which would certainly not need to shy away from the Bike Show either. An old-school bike with a Hill climber fork and an infinite number of details, in bold green with a Motorex Design, stood punctually on the stage at the specified time and was marvelled at and cheered by the visitors.

Particularly striking were the many conversions based on the BMW R NineT, which evidently developed into an absolute cult bike very soon after it was brought on to the market. There was a première to see on the Midland Chopper stand, with the company presenting its new motorcycle brand to the public, while another world première by a familiar customizer unfortunately failed to turn up. Just shortly after the show had closed, the organisers announced that they would be stepping things up still further next year, providing young customizers with a platform too and continuing the cooperation with the Custom Show Emirates.    


























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