May 16, 2008 -- PRESS RELEASE

Dealer World Inc, publisher of American Motorcycle Dealer (AMD), Dealer World and International Dealer News magazines, as well as owner/operator of the AMD Official World Championship of Custom Bike Building, announced on 13th May that it had reached an agreement with Ace Cafe London to bring the legendary gathering spot for millions of motorcyclists, to Champions Park on Lazelle Street.

Ace Cafe London will be part of the Champions Park entertainment complex along with the Official World Championship of Custom Bike Building, Champion Park vendor row and the S&S Cycle 50th Anniversary celebration

"Our vision has always been to have Champions Park as a centre of activity on Lazelle St. during the Rally", says AMD Publisher/Owner Robin Bradley. "We have always wanted to bring something to Sturgis that would be iconic for all bikers and what better than the Ace Cafe."

The Ace Cafe will be open the entire week of the Sturgis Rally - Sunday 3rd August through Saturday 9th August from 10am - 6pm

Champions Park and the Ace Cafe will be located at 3rd and Lazelle St. in Sturgis.

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