Heading into its 5th anniversary year, 2008 sees the AMD Official World Championship of Custom Bike Building once again bringing together an outstanding collection of the year’s best engineered custom bikes from around the world. With entries literally spanning the globe, the event showcases some of the outstanding talent, design, ability, craftsmanship and engineering excellence that the custom motorcycle industry boasts.
Started in 2004, the inaugural World Championship was staged at Custom Chrome’s Morgan Hill, CA, headquarters dealer show. After a stint in Las Vegas in 2005, the World Championship moved to Sturgis in 2006, with a permanent move to its current Champions Park facility last year.
Located between Lazelle and 3rd Street, the World Championship venue, named Champions Hall, is an impressive 25,000 sq. ft structure right in the heart of the action in downtown Sturgis. Conveniently located, Champions Hall provides visitors the opportunity to see the best engineered bikes the world’s builders have to offer, including many international bikes that will only ever be seen here in the United States for the four days of the Championship. Most builders will be onsite to answer any questions and chat at length about their ideas, inspiration and motivation behind their living, running, riding works of art.
With 4 classes of motorcycles being judged, the Official World Championship of Custom Bike Building has something to offer every visitor to Champions Hall. Each class brings its own unique twist on the motorcycle industry and is the basis on which each bike is judged.
The Freestyle Class is just that, free of constraints and directive. It is, in effect, an anything goes, no holds barred collection of custom motorcycles. Any type, style, engine configuration, color, graphic or design can be entered in the Freestyle Class. The WORLD CHAMPION is chosen from this class of entries and it is here that the builders really must bring their “A” game in order to not just win but to even place high in the order of bikes entered. It’s the cream of the crop, the best of the best, all entered into Freestyle.
The Modified Harley-Davidson Class harkens back to the days when customizers did their own work, without the benefit of after market frames and engines. To be considered for the category, the motorcycle must have and be based on an original equipment Harley-Davison engine and frame. Any amount of modification is allowed but the motorcycle had to begin life as a Harley.
The Production Class sees the many production manufacturers from around the world enter their creations for not only judging against their peers but also for you to be able to shop and see the latest each company has to offer the general public. It also offers the manufacturers the opportunity to showcase the next generation of production bikes you may see on the dealer floors. The Production Class has seen entries from well known brands such as Big Dog Motorcycles, Big Bear Choppers, Swift Motorcycle Co. and Confederate Motorcycle Co. just to name a few.
Last but certainly not least, the Metric Class brings some of the innovators in using metric based parts and components to Sturgis and Champions Hall. With metric cruisers growing in popularity, this class represents the extremes that can be achieved using metric componetry. Past winners and entrants have included Jesse Rooke, Roger Goldammer and Scott Britt.
Judging at the AMD Official World Championship of Custom Bike Building is based not on a certain set of criteria but is formed on the basis of peer group review. Each builder entered into the World Championship judges the bikes of the other competitors and the votes are tallied at the end of the event. The best person to judge another bike is a builder. The competitor with the most total points wins and becomes- “Official World Champion Custom Bike Builder” for the year.
Unique to the Championship for 2008 will be the inclusion of some very special custom motorcycles, all produced in conjunction with S&S Cycle as a part of that company’s 50th anniversary celebration held this summer. Some of the best known and most famous builders in the world have come together to produce one-of-a-kind bikes using different S&S powerplants, each holding a unique serial number from 1958 to 2007 as a tribute to the 50 years of S&S.
Visitors to Champions Hall can also visit the displays of the forward-thinking Official World Championship Partners, each of whom are committed to supporting and growing the custom motorcycle market and rewarding those whose creativity and design stand out above their builder peers. These partners include Kustomwerks, Helmet City Inc, Hot Bike Magazine, S&S Cycle, Dragonfly Roadhouse, BDL, Big Dog Motorcycles, Custom Chrome, Baker Drivetrain, Rivera Primo, Ultima, J&P Cycles, Kibblewhite, and Avon Tyres.
In addition to Champions Hall, the Champions Park site on Lazelle St. contains one of the foremost collections of custom production motorcycle companies, after market accessories manufacturers and after market distributors in Sturgis and the surrounding area. At Champions Park, it is literally one stop shopping for the best the industry has to offer. The 2008 line up of vendors reads as a who’s who in the motorcycle industry with S&S Cycle, Big Dog Motorcycles, Big Bear Choppers, Black Hills Custom Cycles, Cardo Systems, Cruzin Machine, Custom Chrome, Deco Rides, DNA Specialty, Kiwi Indian Motorcycle, Lyndall Racing Brakes, MC Advantages, ProCharger, Swift Motorcycle Co., BB Comfort and Wilwood Disc Brakes.
The 2007 World Championship saw over 100 of the best engineered custom motorcycles from 22 states and 11 countries compete in downtown Sturgis on Lazelle Street. This year the event is expecting to bring over 125 bikes from a record number of countries for the 5th anniversary of the Official World Championship.
Champions Hall, home of the Official World Championship, is open 10:00 am to 6:00 pm Sunday 2 August through Wednesday 6 August. The new World Champion will be crowned at the exciting awards ceremonies on Wednesday at 3:00 pm.
For more information on the truly international Official World Championship of Custom Bike Building held during the 2008 Sturgis Motorcycle Rally visit www.AMDChampionship.com
2007/2008 AFFILIATE SHOWS
BigTwin Bikeshow & Expo - Rosmalen, Netherlands
Bike Expo International - Padova, Italy
Canadian Championship of Bike Building - Selkirk, Manitoba, Canada
Cool Breaker Custom Show - Yokohama, Japan
Gold Coast Bike Week - Carrara, Queensland, Australia
INTERMOT – Cologne, Germany
Irish Motorbike & Scooter Show – Dublin, Ireland
Llunatica Benicassim - Benicassim (Castellon), Spain
Moscow Custom & Tuning Show – Moscow, Russian Federation
Moto Clube Faro Bike Show - Faro, Algarve, Portugal
Rod 'n Custom Show – Budapest, Hungary