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On the Road Again, Allstate Kicks-off
Year Two of National Motorcycle Rally Tour
Features the return of crowd-favorite
Chopper College

NORTHBROOK, Ill., Mar. 4, 2008 -- Back by popular demand, Allstate today announced its expanded 2008 schedule for the Allstate Mobile Garage Tour, an interactive classroom developed by the insurer to teach motorcycle rally attendees the latest in motorcycle design and safety, and about Allstate motorcycle insurance features and benefits. The Tour will travel cross-country making stops at some of the nation’s most noted and historic rallies through November.

Tommy Creol (2)

“We’re excited to have this opportunity to extend the Allstate Mobile Garage Tour in 2008, more than doubling the number of stops from our 2007 schedule,” said Lisa Cochrane, vice president of marketing communications for Allstate. “With such an expanded schedule, we’ll be able to reach out to twice as many riders, and that’s important to us – because it’s not just about their bikes, it’s about protecting them too.”

Tommy Creol and Gina Woods (2)

In addition to the Tour’s expanded schedule, the Chicago-based company also announced it has again entered into a partnership deal with Tommy “Clutch” Creal, CEO and Owner of Chopper College, a Chicago-area training school that combines course work with the hands-on application of proper motorcycle building techniques. 

Tommy Creol and Gina Woods

Clutch and his gang of “professors” will join select events during the 2008 Tour to conduct live chopper building demonstrations, encourage crowd interaction and discuss the best ways to keep riders and their bikes protected on behalf of the insurer.

Introduced to the public in 2007, the Tour included just six stops. Due to its success, the 2008 schedule more than doubled with 14 stops spanning from February to November.

2008 Allstate Mobile Garage Tour events include (* denotes Chopper College event):

HE vs SHE Build-off (2)

 Feb. 29 – March 3, Bike Week* (Daytona Beach, Fla.)

 May 1 – 4, Thunder Beach – Spring (Panama City, Fla.)

 May 9 – 18, Myrtle Beach* (Myrtle Beach, S.C.)

 June 2 – 7, Americade (Lake George, N.Y.)

 June 14 – 22, Laconia* (Laconia, N.H.)

 June 26 – 29, Thunder in the Valley (Johnstown, Pa.)

 July 25 – 27, Allstate 400 (Indianapolis, Ind.)

 Aug. 4 – 10, Sturgis (Sturgis, S.D.)

 Aug. 15 – 16, Dream Cruise (Detroit, Mich.)

 Aug. 28 – 31, Harley 105 (Milwaukee, Wis.)

 Sept. 4 – 7, Roar to the Shore* (Wildwood, N.J.)

 Oct. 2 – 6, Vegas BikeFest (Las Vegas, Nev.)

 Oct. 18 – 21, Biketoberfest (Daytona Beach, Fla.)

 Oct. 30 – Nov. 2, Lone Star Rally* (Galveston, Texas)

HE vs SHE Build-off (3)
HE vs SHE Build-off
Allstate Chopper (2)

Visitors will be treated to an interactive experience offering massage chairs, misting stations, custom motorcycle building demonstrations and the option to speak with an on-site Allstate agent about policy features and benefits.

Allstate Footprint (2)

Attendees will also have the chance to check out a completely refurbished classic early model Puch 250 and the chance to win a custom-built chopper-style motorcycle, dubbed the “Allstate Chopper,” designed specifically for the insurance company’s 2007 Tour. Participants can register for the “Allstate Chopper Sweepstakes” at each Tour stop.

Allstate Footprint

For additional details on the Allstate Mobile Garage Tour, Chopper College or to locate an agent near you, visit Allstate.com or call 877-BIKE-303.

Allstate Chopper

Chopper College
16900 Lathrop, North
Harvey, IL, 60426
Phone: 708-339-8560
Email: Tommy@choppercollege.com

To register or inquire about Chopper College, contact
Nick Smith General Manager: nick@choppercollege.com

Web Site: choppercollege.com

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