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ADVANSTAR COMMUNICATIONS ANNOUNCES GEICO AS PRESENTED BY SPONSOR OF SCOOTER PAVILION
 at Cycle World International Motorcycle Shows® Presented by Toyota

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Santa Ana, CA – Advanstar Communications, a leading worldwide media company, announced today that they have joined forces with GEICO Powersports as the presenting sponsor of the all new Scooter Pavilion.  The pavilion is set to be featured at every stop on the 13-city Cycle World International Motorcycle Shows presented by Toyota national tour.
 
The all new Scooter Pavilion presented by GEICO Powersports is an area designated to showcase the current scooter craze. From the Piaggio MP3 three-wheeler to the all-electric Vectrix scooter, the new Scooter Pavilion is the place to see and learn about all the latest high mileage transportation options now available. Showgoers can check out scooter accessories and compare more than 20 models from Aprilia, CF Moto, Genuine, Honda, KYMCO, Piaggio, Suzuki, Vectrix, Vespa, Yamaha and more. Visitors to the pavilion can also enter for a chance to win two new Honda Metropolitan scooters and matching helmets courtesy of GEICO Powersports.
 
“We couldn’t produce such a successful show series without the help of our sponsors and we are thrilled that GEICO, the country’s third-largest private passenger auto insurer, will join as presenting sponsor for our new scooter pavilion,” said Group Show Director Jeff D’Entremont. “With gas prices fluctuating, scooter sales are booming and more and more people are looking for alternative modes of transportation such as scooters, so we are expecting a great turnout at the new Scooter Pavilion presented by GEICO at all the shows across the country.”
 
“GEICO is proud to be a part of this event that will benefit those who appreciate the powersports lifestyle,” said Vince Giampietro, manager of GEICO Powersports and event marketing. “The Scooter Pavilion is a great place to learn about the newest equipment and our goal is to keep scooter-riders safe on the road and properly insured.”
 
For hard-core motorcyclists or casual riders, GEICO motorcycle insurance is designed with money-saving discounts, payment plans and GEICO's reliability to meet the needs of motorcycle owners. Specializing in a range of coverage policies, GEICO covers most types of motorcycles, including cruisers, street, sport, touring, high-performance bikes and scooters.
 
For the 16th consecutive year, Cycle World, the world’s most popular motorcycle magazine, is the title sponsor for the series and leading manufacturer Toyota will return for the 11th year as presenting sponsor. The Cycle World International Motorcycle Shows® presented by Toyota is the world’s largest motorcycle show series. For more information, call 800/331-5706 or visit www.motorcycleshows.com.
 
About GEICO
GEICO (Government Employees Insurance Company) is the third-largest private passenger auto insurer in the United States based on the latest 12 months written premium. It provides auto insurance coverage for nearly 8.5 million policyholders and insures more than 14.4 million vehicles. In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), boats, homes, apartments and mobile homes. Commercial auto insurance and personal umbrella protection and life insurance are also available. As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial stability by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to www.geico.com.
 
About Advanstar

Advanstar Communications Inc. ( www.advanstar.com ) is a leading worldwide media company providing integrated marketing solutions for the fashion, life sciences and powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 91 events, 67 publications and directories, 150 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.



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