SCOTTSDALE, AZ -- September 3, 2008 - With two locations and almost their entire staff dispatched to Sturgis, Sucker Punch Sally's showed that the motorcycle industry is anything but dead. The SPS crew had booths at both the Legendary Buffalo Chip and Thunder Road and was host to some of the hottest events in Sturgis.
SPS kicked off bike week with the launch of their newest venture - a beverage line. During the Kid Rock concert at the Legendary Buffalo Chip, SPS hosted a launch party to debut their Original Octane energy drink and Sucker Punch Shine, a refined version of moonshine that packs a punch at 120 proof. All the industry notables were present to get the first taste of the new drinks, and everyone had a great time.
By the end of the week, SPS had given away over 450 cases of Original Octane and over 20,000 people gave the drink their mark of approval. And to give fans another reason to stop by the SPS booth for free samples, the crew did what they do best - built a custom motorcycle. Fans registered to win the Original Octane bobber throughout bike week, and on Thursday, Arthur James, a huge SPS fan from Arizona, was randomly selected and announced live on stage as the proud owner of this signature custom.
At Thunder Road, Progressive Insurance teamed up with SPS to give away T-shirts and registered people to win a Progressive Insurance custom Sucker Punch Sally's motorcycle. "This was the most successful motorcycle promotion that we have had to date and we look forward to doing a lot more with Sucker Punch Sally's." Said Amanda Jones of Progressive Insurance.
Sucker Punch Sally's sold bikes alongside Destination Daytona at Thunder Road and unveiled another one of their latest customs, the SPS Hard Rock Bike hand painted by notable hot rod artist Sara Ray. SPS also posted record T-shirt sales at both of their booths, proving that fans just can't get enough of SPS's old-school style.
"Sturgis was a huge success for us this year," said SPS President Christian Clayton. "The positive response to Original Octane and Sucker Punch Shine at the Legendary Buffalo Chip was great, and we're excited to know that our fans will stand behind us as Sucker Punch branches out. Of course, our priority is still building old-school bikes people love to ride, but by adding new products to the SPS mix, we'll be able to continue on our upward trend."
In addition to getting the word out about their newest bikes and beverages, SPS also did some behind-the-scenes work. SPS sponsored the Legends Ride, and SPS front men Christian Clayton and Jeff Cochran joined in on the action cruising with other motorcyclists on the 50-mile ride through the "Hills of Dakota." The SPS crew also built the Destination Duo bike, which was auctioned off for charity.
Sucker Punch Sally's made their presence know at Sturgis 2008, and you can bet the crew is already working on more exciting things for next year's rally. You can catch SPS in Dayton at The Doghouse Saloon on Mainstreet, out at Bruce Rossmeyer's Destination Daytona and at Willie's Tropical Tattoo. To keep up with the latest SPS happenings, visit them on the web at www.suckerpunchsallys.com and you can also visit Progressive Insurance at http://motorcycle.progressive.com.