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The Custom Capital of Sturgis, Boasts Bigger Crowds Again!


stage1Sturgis, SD -- August 28, 2008 - Thunder Road, the custom capital of Sturgis, lived up to its name for the sixth year in a row. With more world class bike shows than anywhere else, they had over 350 custom bikes entering bike shows over six days. Official overall traffic numbers for Sturgis were down this year but vendors at Thunder Road saw an increase in sales and traffic.

Thunder Road is the premier space for bike shows in Sturgis because of its location, plentiful parking and enormous building, the Thunderdome. Six bike shows happened at the Thunderdome including Trike Wars: Trike and Sidecar Show, The Horse Backstreet Choppers Bike Show, Metzeler Bike Show, Perewitz Custom Paint Bike Show, Rats Hole Bike Show and Bikernet.com Brouhaha. Each show catered to a wide variety of bikers and custom bike builders and all drew record crowds.

Michael Lichter's famed motorcycle-themed art exhibit, "Stay-Gold," was a huge success as it featured builders and artists in the spirit of the late Johnny Chop who were in the show because art and bikes are their passion.

vendors1Miss Sturgis Rachel Riley and all the Miss Sturgis Bike Week Calendar models were on hand to sign the Miss Sturgis calendars throughout the day at Thunder Road. On Wednesday and Thursday there was a special appearance by Steven Tyler, front man of Aerosmith and co-owner of Red Wing Custom Motorcycles. He gave away several signed custom Red Wing guitars, talked bikes with the bike show entrants and posed for pictures with fans.

The Seminole Hard Rock Roadhouse was at the center of the action with giveaways, contests and great entertainment. The Seminole Hard Rock Roadhouse featured bike builders Gard Hollinger, Russell Mitchell, Billy Lane and Paul Cox who all had bikes displayed. The Seminole Hard Rock Roadhouse hosted open casting calls for the Next Great American Builder all week and featured live paint demonstrations by noted custom painter Buck Wild. Christian Clayton and Sucker Punch Sally's unveiled their new custom Hard Rock motorcycle for the record crowds. Many well-known custom builders and celebrities stopped by throughout the event, which kept the crowds flowing into the Thunderdome.

Strokers Sturgis, brought to Sturgis by master builder, entrepreneur and star of Speed Channel's "Texas Hardtails" series, Rick Fairless, was the place to be in the Thunderdome. Ice-cold beer and hotter-than-hot babes, live music and three full bars made it one of the coolest joints in Sturgis.

dome2"This year we added more bike shows and events to make sure there was never a dull moment at Thunder Road, and it paid off. Thunder Road has become an integral part of Sturgis Bike Week and is the place to go for bike shows and live entertainment all day long," said Gary Lippold, owner of Thunder Road.

Six days of bike shows and incredible events proves Thunder Road is still the custom capital of Sturgis after six years running and that's why it's famous as the place to go for anything custom in Sturgis.

Located 3 miles east of Sturgis on Highway 34, Thunder Road is hard to miss. With six acres of paved vending space full of high-end, custom, aftermarket vendors and the nearly 40,000-square-foot Thunder Dome, Thunder Road is the "Custom Capital of Sturgis Bike Week." During the course of the week, Thunder Road is host to the most custom-bike themed events in Sturgis. In conjunction with all the events, Thunder Road has the best attractions around, including Miss Sturgis, and even more great entertainment. Thunder Road is a part of the Glencoe Nation and is located directly in front of the Glencoe Camp Resort, which hosted Rock'n the Rally. There's something for everyone at Thunder Road!



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