Top 50 Rally Park, Independent Cycle Inc., and Legend Air-Suspension once again joined forces to celebrate and honor women bikers by continuing the new Sturgis tradition of Top 50 Rally Park’s “Women’s Day” Thursday, August 7, 2008 at the Top 50 Rally Park.
The exclusive event once again celebrated the independence, freedom and adrenaline that inspires women to ride their own motorcycle, not just hang on for life. Top 50 Rally Park is honored to be the first Sturgis rally park to recognize the rapidly evolving image of women in the motorcycle industry by creating events designed specifically for women by women.
The highlight of the day was the Bike for Breast Cancer Awareness - EWC (Every Woman Counts) Top 50 Rally Park Charity Ride. This year’s event benefited Brenda Fox, a motorcycle journalist and spokesperson for women in motorcycling. Brenda has been battling with breast cancer issues and rising medical bills. This year’s ride and charity auction proceeds will assist her in getting through this difficult time.
Nearly 100 men and women participated in the ride lead by Laura Klock, World’s fastest bagger record holder. Laura was joined on the ride by both Brenda Fox and Malcolm Smith (Motorcycle Hall of Fame inductee and star of “On Any Sunday”). The off-the-beaten-path adventure through the Black Hills region stopped at three locations… Pactola Lake where Brenda Fox shared her story of diagnosis and ongoing battle, Boondocks where ride participants were encouraged to share their own stories, and Nemo Guest Ranch where owner Willy told her story of surviving breast cancer.
Following the ride, a live charity auction featuring motorcycle parts and gear from ICON, Boss Hoss, Team Diva, and more (including an ICON bombshell jacket signed by several celebrities) brought in almost $2,000 for the cause. Donations can still be made to Brenda through www.womenmotorcyclist.com
Top 50 Rally Park was also proud to present the second annual Women of the Motorcycle Industry Awards. In 2007 the “Industry Leader” award went to Lisa Baker of Baker Drivetrain. This year the award was passed on to Kathy Covington of Covington Cycles. The Sandy Leone award is given in remembrance of a woman who gave her heart and soul to the motorcycle industry. 2007 recipient Cindy Erato of Biker Incite presented the award to this year's winner, Marilyn Stemp of IronWorks magazine. The 2007 “Fearless Leader and One Cool Chick” award was passed on from Laura Klock to Jody Perewitz for her innovative work with Perewitz Design. This year a new award called the “Positive Image Award" was presented by IronWorks magazine. This award was given to a man or woman in the industry they feel impacts women riders favorably. Leslie Prevish of Harley-Davidson Motor Co. was the recipient for her role as Harley Davidson’s Women’s Outreach Manager.
Top 50 Rally Park is a premier vending and events destination during the Sturgis Motorcycle Rally, exclusive host to exciting entertainment and events. For further information on the park itself, special guests, and future details on the 2009 Women’s Day event go to: