Lance Armstrong Named Grand Marshall of Sturgis’ Mayor’s Ride



Controversial cyclist Lance Armstrong has been named the official Grand Marshall of the 12th Annual Mayors Ride at the 74th Annual Sturgis® Motorcycle Rally™ by the City of Sturgis .

The annual Sturgis® Rally Mayors ride is on Monday, August 4th, 2014, and is a fund-raiser for the Sturgis Volunteer Fire Department. Lance Armstrong, Sturgis Mayor Mark Carstensen, state and local legislators, industry professionals, motorcycle enthusiasts, and other celebrities and legends will ride through the Black Hills of South Dakota to kick off the week of events at the Rally.

“There is a large cross-over of cyclists that ride both motorcycles and bicycles. Teaming up with Lance was a natural fit, as he is also an avid motorcyclist,” said Brenda Vasknetz, Sturgis® Motorcycle Rally™ Director.

Armstrong was stripped of his Tour de France titles as the result of a doping scandal that rocked the cycling world. He was also asked to step down as head of the Livestrong Foundation in light of the scandal to avoid tarnishing the reputation of the cancer-support charity he founded. He began the foundation after his own battle against testicular cancer and successful return to elite cycling.

“The City of Sturgis chose Lance as our Grand Marshall because he represents the American spirit. Lance represents the business owners who have lost it all and are fighting to make a comeback. Lance represents the single mother who works 16 hours a day and has to keep pushing when she has nothing left to give. Lance represents the cancer patient that wants to beat the diagnosis. We understand the controversy that surrounds Lance, but we are willing to meet it head on. The City of Sturgis is about second chances.”

Lance will also be making guest appearances at many of the Official Sturgis® Rally Sponsors, the BozBros Lot at Exit 32 and at local businesses such as Sturgis Coffee, Easy Riders Saloon, The Knuckle, Loud American Roadhouse, and Mid-States Campers.

To join the Mayor’s ride, visit





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