The HER Project Rolls into Daytona with a Bike Build for Veterans

Photos: The HER Project


Daytona Bike Week is known for big bikes, big boys, and big fun. It’s a celebration of sunshine in the midst of winter and of bikes for those who’ve been staring longingly at their wheels for most of this polar vortex.  Adding to that sense of sun and sensation this year is Gina Woods’ XX Chromes All Women Bike Build, a group of women rolling in from the Windy City for five days of wrist-wrenching, tool-torqueing, knuckle-busting, bike-building in front of a live audience at Bruce Rossmeyer’s Destination Daytona.

At Daytona, the build will feature members of The HER Project: Honor, Encourage, Recognize - We Salute Women In the Military! Builders Jamie Shields, Kayla Koeune, Kim Jordan & Laurice Littlefield will work on the bike in front of a live audience, starting Saturday and will go through Wednesday.  The finished bike will tour the country, and eventually be auctioned off to benefit American women in the military service.

“The HER Project is dedicated to a single purpose: empowering and creating awareness for our American Women Veterans with respect and dignity,” says Gina Woods. “The goal is educating the public about the great sacrifices and needs of women veterans who, by virtue of their service in the military of the United States of America, may be having difficulty transitioning back to civilian life.

Woods, host of Open Road Radio, and creator of XX Chromes All Women Bike builds, has organized six prior builds for charity, including a recent build at the International Motorcycle Show in Rosemont, Il.

“We want to give back to American Women Veterans. Several of the builders are veterans giving back to veterans!" explains Woods. “We're working with companies who have stepped up to support The HER Project. WyoTech will be on hand with us for the build with demonstrations of paint, airbrushing, and fabrication. Wyotech student Laurice Littlefield, a current Military Motorcycle Mechanic, will be assisting with the build. They have been absolutely amazing to work with, a genuinely great group of people that believe in this mission and are excited to be a part of bringing an educational experience to Bike Week 2014. WyoTechs’ John Hurd & I have structured this project out to a T by bringing “hands-on” exhibits to the stage all week!

“Biker’s Choice and S&S Cycle have also provided parts support of this project. We started with a Biker’s Choice frame & Wideglide front fender cut and chopped, stockstyle panhead rear fender cut and chopped, S&S Engine and S&S customized parts, Bullet case tear drop air cleaner,  grenade horseshoe oil tank, a DNA Springer front end, 5-speed softail transmission, customized  LePera seat,  Icengineworks custom pipes, and custom paint by PPG.  We’d also like to thank some of our additional sponsors: Gruntstyle Tees, Hupy & Abraham, National Cycle, The Paint Spot,  Advantage Trailer and Roar Motorcycles! 

The builders for this event have served in the military, and continue to work for increased awareness of the rights and needs of service men and women. This build project is part of their continuing commitment to the military members, and to their own individual passions for riding and motorcycles.

To find out more about The HER Project, go here:

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